Skinny Packaging

March 13, 2022by ResonaHealth0

At Resona Health we are cheap, plain, and boring.

When it comes to product packaging that is. If there was an award for the worlds ugliest packaging, we would win hands down and be proud of it. Lucy Less is our Chief Packaging Officer (CPO). Her motto is “Less is More” and she is quite the stickler. Her no fun, stick in the mud, personality really stops us from doing anything fancy with our packaging.

We ship our products with everything that is needed to arrive safely at your door – and nothing more. The product comes in plain white box and a #000 bubble envelope. That’s it. Lucy invented what she calls “Skinny Packaging” which is a trend that we hope catches on. The amount of waste some companies ship with their products is ridiculous. Look at what Apple sends with a single iPhone:

Apple is trying to make you feel good about the $850 you just dropped on a new phone. It’s like a Russian doll, a box inside a box, inside a box. With global warming we all need to keep as may trees in the ground as possible, not turn them into paper products that you just throw away. If you are going to throw it away, then why ship it to you? Our packaging has everything you need and nothing else.

Not sorry.

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